Showing posts with label PSA. Show all posts
Showing posts with label PSA. Show all posts

Sunday, December 15, 2013

SOS, Woodsy Owl!

The corner of Harvard and Vassar Streets in Rochester, NY. (12/14/13)
Recently there has been an increase in vandalism in my neighborhood. Much of it can best be described as graffiti or "branding," someone spray painting logos with a template on stop signs, mailboxes and hydrants. Yesterday while driving home from the supermarket, my wife even noticed a sign tacked to a tree that offered a reward for information leading to the arrest of vandals who had stolen lawn ornaments. The images posted above and below were taken within a two-block radius of our home.

This is not to suggest the city is not putting forth an effort to curb such silliness. Our upstate New York city government's Defacer Eraser does an excellent job covering up the sophomoric artistic attempts of would-be-Banksys (I would guess those who tagged and stenciled in the images below fancy themselves advant-garde artisans). These efforts just don't seem to make much difference. While graffiti removal programs do briefly remove or cover graffiti, the strategy does little to dissuade perpetrator from returning (and repainting) the scene of the crime over and over and over again. With this, I bet my old hero Woodsy Owl might be able to offer a hand wing.


Unfortunately, the only real way to eliminate this type of communal property damage would be to educate and instill in those involved that this is the wrong way to go about expressing themselves--something Woodsy did very publicly through appearances and public service announcement (PSAs) in the 1970s. It would be fair to suggest that maybe he (and USDA Forest Service who sponsor his efforts) have not been too successful as here we are 25+ years later still dealing with the same issue.

Despite this, I still believe in Woodsy Owl and his messages regrading litter and vandalism. Unfortunately, in an age when we glorify criminal activity such as graffiti by imbuing it with some sort of artistic or political merit, even a kindly six-foot, 300 pound owl in a triangle hat is going to have difficulty reaching people. At least until a sense of community well-being and respect is restored...


The artistic genius with this stencil  must paint while delivering his mail;
once removed, it magically re-appears days later. (12/14/13)

Tuesday, November 13, 2012

Honoring the Spirit of Iron Eyes Cody


As is common practice, while awaiting the start of the Class A race this past weekend at the New York State Cross Country Championship in Elma, New York, myself and a few coaches walked parts of the course. While doing so, one coach , between talking points, finished drinking the remainder of a plastic bottle of water he had purchased. Upon drawing the final swig, he walked ahead of our small group of four, looked around and flipped his bottle into a small area of long grass just to the side of the path.

I happened to see this and quickly prompted the coach to "pick up your litter, there's cans and bins all over the place!" There were indeed trash and recyclable receptacles throughout the course and in the tent village where teams had set up shop for the day. This brief interaction prompted a short discussion during which one of my colleagues asked, "Do you remember that old commercial with the Indian who had the tear running down his cheek?" I did.

Despite a concerted effort on the part of communities, schools, and businesses to promote recycling, my friend still thought little of simply dropping his garbage on the ground. Of course, this doesn't make him "bad" or "evil," but it is indicative of a level of short-sightedness. Nationally, we may all be negligent in this regard.  I distinctly recall as a child in the Seventies, watching two television characters in particular do their darnedest to teach children (and adults) about the importance of recycling: Iron Eyes Cody and Woodsy Owl.

Star of the ad at the top of the post, Iron Eyes Cody was most famous for his "crying Indian" role in the "Keep America Beautiful" Public Service Announcement (PSA) in the early 1970s. It was an ecology commercial in which Cody, playing a Native American, sheds a tear after some trash is thrown from a speeding car and lands at his feet. The announcer, William Conrad, of Bullwinkle and Cannon fame, memorably declares: "People start pollution; people can stop it."


While Iron Eyes was a serious, powerful combination of image and message, I have always been  partial to United States Forest Service mascot, and spokes-bird, Woodsy Owl. Another environmental icon, he first came on the scene in 1970 for the first Earth Day in order to raise awareness in children and families for protecting the environment. Having been through a number of updates and hip redesigns, 40+ years later, Woodsy's messages of common sense conservation still lingers in my memory: "Give a hoot, don't pollute."

When my friend did pick up his bottle, and together we found an appropriate blue bin to drop it into, it was good to feel in some way the ghosts of those old PSAs past were pleased by the tiny difference this act (among many more) have made.