While leaving an afternoon matinee of Andrew Stanton's wonderful film
John Carter (2012), I asked
my wife what she thought. She is a much more discerning viewer than I (who even
paid to see
Ghost Rider Spirit of Vengeance--in 3D no less--so, I am admittedly no
expert of what people like) and she surprised me by sharing how much she
enjoyed the film, too. Like many movies, I had dragged her to the movie because I
had had a long time appreciation of the character, beginning with Edgar Rice
Burroughs source material (
A Princess of Mars) on through the Marvel
Comics title
John Carter Warlord of Mars which was published in 1977
(following the success of a little film called
Star Wars). I have until very recently read the current comic book adaptation of the material published by Dynamite Publishing.

As much as I enjoyed the movie, I was even happier that my wife had enjoyed
it. This meant that maybe other neophyte Carter "fans" might discover this $250
million dollar Valentine-of-a-popcorn flick.
Of course, if you've read the movie news at all today, this was not the case
(at least not stateside), as
The Lorax... yes
THE LORAX,
proved even more financially successful this weekend. While I have little doubt
that
The Lorax is a very entertaining flick (Heck, I'll likely watch it on DVD
someday, too), it was up against John Carter... JOHN CARTER... the freakin'
Warlord of Mars... with a beautiful Martian
princess... and giant blind Martian apes ... and beheadings and Tharks and...
And this morning at work (school) as I inquired as to whether or not any of
my students had ventured to the theaters to see the film this past weekend,
too. Of the seventy students I saw today, only two had (both had gone with their
fathers) and both enjoyed the film. Unfortunately, had they not been taken by
middle aged fanboys such as myself they likely would not have gone at all. When
I asked if anyone had heard of John Carter, my query was met with silence.
When
I asked if they had known that much of the more popular science-action-adventure
they enjoyed owed much to John Carter, again, silence. The only association I could
come that did garner any recognition was... not the amazing 100 year literary
history of the character, but the word "Tarzan." Raised on Disney's
1999 animated hit (also a wonderful film but not ERB character), they all had
heard of Tarzan, but to them John Carter was a mystery and, unfortunately, due
to any number of reasons, including terrible marketing, he is likely to remain
as such to them.
For me, I've picked up my worn copy of Princess of Mars (a scan of the cover
is posted above) and will eventually watch the movie again, with my own son over
the next few weeks before it leaves theaters, and hopefully some company somewhere
will have the common sense to release a
Woola toy for careful placement in my
office.
P.S.
If you are on the fence about seeing the film or have seen it and are interested in some analysis of the movies nuances and mythos check out
"John Carter & the Political Language of Barsoom". Very cool stuff.